A few small accessibility changes can unlock a whole new playerbase.
https://youtube.com/watch?v=k2EfkzStDNc%3Fstart%3D0%26wmode%3Dtransparent
SAN FRANCISCO — Blind people might not seem like a natural audience for most video games since they can’t experience the “video” part that’s a definitional piece of the experience. At a fascinating Game Developers Conference Presentation this week, though, EA Sports Accessibility Lead Karen Stevens talked about how she discovered a significant existing base of blind players in EA’s games and how the company is moving to serve it.
The process began when Stevens received an email from a blind gamer complaining that changes to the kick-power meter in Madden NFL were making the latest version of the game impossible for them to play. Reaching out to other blind gamers through the forums on audiogames.net, Stevens found plenty of players figuring out their way through UFC, NHL, and even Need for Speed games without being able to see the menus or action on-screen.
See more in: Ars Technica